09
SUNMOON FOOD COMPANY LIMITED
ANNUAL REPORT 2015
THE KEY
MANAGEMENT
MS WANG HUI ZHEN
Group Financial Controller
Ms Wang is the Group’s Financial Controller and has
more than 15 years’ experience in auditing and financial
management in Singapore and China. As GFC, Ms Wang
leads the Group’s financial management in the areas
of financial strategy, governance, accounting and risk
management. Ms Wang holds a Bsc. (Honours) degree in
applied accounting from the Oxford Brookes University. She
is a Fellow Member of the Association of Chartered Certified
Accountants and a Member of the Institute of Singapore
Chartered Accountants.
MR CHNG SAY KIAT
General Manager – Consumer Products Division
Mr Chng is the General Manager with Consumer Products
Division. He is also appointed as one of the directors for
most of the subsidiaries under the Group, including as the
President of UGC 2003, Inc. He first joined the Group in 2004
as the President of UGC 2003, Inc., a subsidiary responsible
for the sales, marketing and distribution of dehydrated
products in North America. He oversees the sales and
marketing of consumer products in various countries,
including Singapore, China, USA and Indonesia. Prior to
joining the Group, he was the Executive Director of SGX-
listed New Wave Technologies Ltd and its subsidiary, Eplus
Technologies Pte Ltd. He holds a Bachelor of Engineering
majoring in Computer Engineering and a MBA (Finance &
International Business).
MS ONG SIEW LING, ROSANNE
General Sales Manager – Fresh Produce Division
Ms Rosanne Ong Siew Ling joined SunMoon Distribution &
Trading Pte Ltd since 21 December 2009 as Sales Executive.
She was promoted as Senior Sales Executive in 2011,
Assistant Sales Manager in 2012, Sales Manager in 2013,
Senior Sales Manager in 2014 and General Manager of
Fresh Division on 1 June 2015. At present, she is in charge of
the Fresh Products Division, responsible for worldwide fresh
fruits products business covering mainly market like South
East Asia, China, Middle East, America and Europe. She
brings with her a wealth of experience in the food industry,
retail business and marketing of consumer goods. She holds
a Bachelor of Degree with Honours in Mass Communication
from Science of University Malaysia (USM).
MS YAP QIUHUA, BERNICE
Marketing Manager
Ms Yap Qiuhua, Bernice, has been with SunMoon Distribution
& Trading Pte Ltd since August, 2013. She first joined the
company as a Sales Executive under the Fresh Division
and later moved to doing Sales & Marketing for Consumer
Division and now, she manages the branding & marketing
for SunMoon Company as a whole. This includes the brand
identity, usage of SunMoon brand in local and overseas
context, product advertisements (both ATL & BTL) and product
packaging design. Prior to joining SunMoon, she served as a
Marketing Executive at Natrad Food Pte Ltd upon graduation,
where she assisted with the sales & marketing of The
Laughing Cow Cheese. Which includes liaising with buyers
on price promotions, managing in-store POSMs, execution
of campaigns and cooking demos. Ms Yap graduated from
Temasek Polytechnic, School of Design with a Diploma in
Interactive Media Design and RMIT University with a Bachelor
Degree in Business Marketing.
