01
SUNMOON FOOD COMPANY LIMITED
ANNUAL REPORT 2015
CORPORATE
PROFILE
SunMoon is an international player in the fresh fruit industry,
with extensive sales and market network spanning five
continents.
SunMoon has implemented improved global procurement
strategies, and manages a carefully controlled certified
supplier program. Fruits from certified plantations are
selected according to the ‘SunMoon Quality Assurance’
standard, a critical checklist of freshness, quality, safety
and traceability as demanded by our discerning customers;
a reputation also backed up by internationally recognised
accreditations.
SunMoon continues to emphasise aggressive sales channel
development by deepening its existing broad customer base.
Its customers comprise importers, wholesalers, supermarket
chains, as well as the individual consumer from around the
world. SunMoon also manages a network of retail franchise
outlets that provide valuable, direct connection to the end
consumer.
SunMoon also conducts new product development using
innovative food science technology and modern packaging
design to deliver fruit and fruit derivative products to
generate new demand and create new markets for its
premium fruit sources.
SunMoon consumer products are targeted at consumers
looking for healthy alternatives to snacks and beverages.
The Division works closely with retailers to strengthen its
brand touch points to end-consumers who appreciate
premium quality fruits products all over the world. Be it
fresh, packaged, frozen or in the form of juices or snacks,
we aspire to bring premium quality fruit and produce from
all over the world to our customers worldwide.
SunMoon Food Company Limited is a consumer-focused distributor and marketer of branded high-
quality fruits, vegetables and products. SunMoon works collaboratively with a global network of
suppliers to develop innovative, natural, sustainable and nutritious food products for increasingly
health-conscious consumers. With its strong brand equity, SunMoon is well-positioned to meet
increasing global demand for premium grade agricultural produce and fuel growth in existing and
new markets.
