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SunMoon Food Company Limited (“SunMoon”) is a global distributor and marketeer of branded fresh produce, aquatics, animal proteins and other food related products, delivered to the health-conscious consumer in the most convenient way.
Started in 1983, SunMoon has grown and expanded its product offerings which includes fresh fruits, vegetables under its own brand.
In addition to SunMoon’s traditional offerings of fruits and vegetables related products, SunMoon has been working to rapidly expand its digital sales network and enable the Group to establish and secure the SunMoon brand within the mindshare of the new sophisticated consumer when it comes to health, freshness and natural goodness. In order to do so, SunMoon has been working to provide a wider range of product offerings from farm to fork, including but not limited to seafood, meat, fruits, vegetables, beverages (both alcoholic and non-alcoholic), aqua-food and agri-food related products and other related products and services.
With an extensive sales network globally, SunMoon’s offering of quality, premium products are distributed via supermarkets, convenience stores, online and wholesale channels, food services as well as SunMoon’s franchise outlets in Singapore.
Since 2015, the Company has shifted towards an assetlight, consumer-centric and brand-focused business strategy by tapping on its strong brand equity and the Network x Geography x Product business model. Instead of owning farms, SunMoon sources for fresh produces from farmers and packing houses.
SunMoon’s products come with the SunMoon Quality Assurance standards, which is backed by internationally recognised accreditations.
SunMoon was listed in 1997 on the Mainboard of the Singapore Stock Exchange and has since grown and expanded its product offerings to meet the discerning consumers of today.